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While small businesses don't stand to be profitable against the likes of Amazon.com, Wal-Mart and others for obvious reasons, smaller sites can still be profitable online by catering to smaller, niche audiences. This is where "mom and pop" retailers and small services shops shine, because they win customers away from larger competititors by offering better personal service, access to hard to find products and better engagement through social media. It's all about “The Long Tail.” In his article and book of the same name, Chris Anderson writes: “The more consumers find, the more they like. As they wander further from the beaten path, they discover their taste is not as mainstream as they thought (or as they had been led to believe by marketing, a lack of alternatives, and a hit-driven culture).” If you're a small business, you are the long tail online. Contact us today to explore how we can help you begin capitalizing on the lucrative potentials of today's digital marketplace. Small Business Services
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Far too many small businesses believe that they can’t compete against largest retailers and services providers. This simply is not the case.